Social Media Marketing Plan Overview

Okay, now let’s break it down…

Facebook Page Optimization

  • Review and optimization of ‘About Us’ information and ‘Company Details’
  • Setup of custom Facebook URL
  • Optimization of app display settings
  • Optimization of other wall settings
  • Selection and upload of coordinating stock cover image

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Twitter Profile Optimization

  • Review and optimization of ‘Bio’ information
  • Upload of coordinating stock Twitter background graphic

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Daily Updates on Facebook and Twitter

  • Updates to establish personality and persona of client’s company
  • Unique updates designed to encourage engagement

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Daily Content Sharing on Facebook and Twitter

  • Promotion of company website and blog posts
  • Posting of industry-related 3rd Party content sharing to establish expertise

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Comment Responding on Facebook and Twitter

  • Timely responses to all comments directed toward client
  • Timely responses to re-tweets and #ff type mentions on Twitter
  • Timely responses to personal messaging on Facebook page

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

24/7 Online Reputation Monitoring

  • Monitoring of all social networks continually for brand mentions
  • Employment of monitoring software to monitor the rest of the web
  • Response to or report findings as appropriate
  • Forwarding of all customer service related content and questions as appropriate

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Targeted Engagement on Twitter

  • Development of targeted interaction lists on Twitter
  • Direct engagement with targeted Twitter users
  • Building of Twitter relationships through RTs and @ replies

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Targeted Network Building on Twitter

  • Following of strategically selected users
  • Cross-promotion of social media networks
  • Aggressive management of Twitter follow/unfollow ratios

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Cross Promotion of Networks

  • Posting of invitations to follow, like, circle, etc. client’s other network profiles

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Add Social Media Icons to Website and Blog

  • Selection of social media icons that compliment client’s brand
  • Installation of icons on website/blog and link to social media profiles

Note: This service assumes a simple installation without extensive coding or code manipulation.

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Monitor Twitter for Key Buying Phrases

  • Employment of monitoring software to mine key buying phrases from Twitter users

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Respond to Key Buying Phrases with Offers

  • Replying to relevant users posting key buying phrases with appropriate client offer
  • Ongoing conversation development with responsive users

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Twitter Visibility Boost

  • Uploading of unlimited number of general tweets*
  • Uploading of unlimited links to client’s blog and website*
  • Uploading of unlimited tweets for discounts and promotions*
  • rovided by client in pre-formatted form

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Facebook Page Visibility Campaigns

  • Liking of key Facebook pages
  • Development of key influencer lists on Facebook
  • Posting of comments on wall posts of key influencers
  • Posting of value-add posts on walls of key influencers

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Detailed Reporting

  • Creation of various relevant reports, compiled and sent monthly

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Expanded Networking with Google Plus

  • Creation and optimization of Google Plus Business Page (G+)
  • Daily posting to G+ page
  • Daily responses to all comments on G+ page
  • Posting of strategic G+ posts, designed to maximize SEO
  • Identifying and ‘Circling’ of key influencers on G+
  • Management of G+ Circles

INCLUDED IN: BUSINESS, ENTERPRISE

LinkedIn Group Networking

  • Optimization of LinkedIn personal profile
  • Finding and joining of strategic LinkedIn Groups
  • Posting of engagement-style content to ensure daily visibility in LinkedIn Groups
  • Response to all comments to client’s posts on LinkedIn Groups

INCLUDED IN: BUSINESS, ENTERPRISE

Facebook Ad Campaign Management

  • Creation of multiple ads per campaign
  • Selection and filtering appropriate demographics
  • A/B split testing of up to 3 ads per campaign
  • Analysis of ad performance and making adjustments as necessary
  • Ongoing tracking and reporting of campaign results
  • Facebook ad credit (client matching recommended)

INCLUDED IN: BUSINESS, ENTERPRISE

Blog Content Creation

  • Submission of high quality, professionally ghost-written blog posts
  • Coverage of relevant, compelling, timely topics
  • Assurance of 100% original content by US-based professional writers

INCLUDED IN: BUSINESS, ENTERPRISE

Strategic Key Relationship Leveraging

  • Establishment and maintenance of relationships with key influencers across all networks
  • Establishment and maintenance of relationships with raving fans across all networks
  • Direct engagement with key influencers for cross-promotional opportunities
  • Direct engagement with raving fans for brand ambassador opportunities

INCLUDED IN: ENTERPRISE

Press Release Creation and Distribution

  • Creation of compelling, keyword-optimized press release
  • Setup and distribution through PRWeb (Standard plan)
  • Communication and management for PRWeb account
  • Comprehensive reporting of results and statistics

INCLUDED IN: ENTERPRISE

Online Reputation Management

  • Monitoring of all social networks continually for brand mentions
  • Employment of monitoring software to monitor web-wide blog, rating, forum, and news sites
  • Response to and/or reporting of findings as appropriate
  • Forwarding of all customer service related content and questions as appropriate

INCLUDED IN: ENTERPRISE

Comment Marketing

  • Identifying and connecting with key blogs and forums with matching target audience
  • Daily commenting on multiple blog/forum sites
  • Response to all return comments left on blog/forum posts

INCLUDED IN: ENTERPRISE

Email Marketing

  • Creation and formatting of monthly email newsletter
  • Creation of content for newsletters
  • Optimization of newsletter for click-through to website, blog, and social media profiles
  • Comprehensive management of email list

INCLUDED IN: ENTERPRISE

Social Media, Social Media Addiction, Social Media Advantages, Social Media Advertising, Social Media Agency, Social Media Analytics, Social Media And Depression, Social Media And Mental Health, Social Media Apps, Social Media Articles, Social Media Audit, Social Media Calendar, Social Media Calendar Template, Social Media Campaign, Social Media Campaign Ideas, Social Media Cleanse, Social Media Consultant, Social Media Content, Social Media Coordinator, Social Media Coordinator Job Description, Social Media Courses, Social Media Definition, Social Media Effects, Social Media Engagement, Social Media Essay, Social Media Essay 250 Words, Social Media Etiquette, Social Media Evaluator, Social Media Evaluator Jobs, Social Media Examiner, Social Media Examples, Social Media Executive, Social Media Icons, Social Media Icons Png, Social Media Icons Vector, Social Media Image Sizes, Social Media Images, Social Media Impact, Social Media In China, Social Media In Spanish, Social Media Influencer, Social Media Intern, Social Media Jobs, Social Media Manager, Social Media Marketing, Social Media Objectives, Social Media Officer, Social Media On Mental Health, Social Media On Resume, Social Media On Society, Social Media On Youth, Social Media Online Jobs, Social Media Optimization, Social Media Outage, Social Media Outlets, Social Media Platforms, Social Media Ranking, Social Media Recruitment, Social Media Regulation, Social Media Report, Social Media Report Template, Social Media Research, Social Media Research Paper, Social Media Research Topics, Social Media Resume, Social Media Roi, Social Media Search, Social Media Sites, Social Media Specialist, Social Media Statistics, Social Media Statistics 2018, Social Media Strategist, Social Media Strategy, Social Media Strategy Example, Social Media Strategy Template, Social Media Synonyms, Social Media Templates, Social Media Terms, Social Media Timeline, Social Media Tips, Social Media Today, Social Media Tools, Social Media Training, Social Media Trends, Social Media Trends 2018, Social Media Trends 2019, Social Media Updates, Social Media Usage, Social Media Usage Statistics 2017, Social Media Usage Statistics By Age, Social Media Usage Statistics By Country, Social Media Use, Social Media Use Statistics, Social Media Username Search, Social Media Users, Social Media Users Statistics, Social Media Wall, Social Media Websites, Social Media Week, Social Media Week 2018, Social Media Week 2019, Social Media Week Nyc, Social Media Wikipedia, Social Media Words, Social Media Workshop, Social Media World