Social Media Plan Overview

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Social Media Plan Overview 2016-10-21T13:04:18+00:00

Social Media Marketing Plan Overview

Okay, now let’s break it down…

Facebook Page Optimization

  • Review and optimization of ‘About Us’ information and ‘Company Details’
  • Setup of custom Facebook URL
  • Optimization of app display settings
  • Optimization of other wall settings
  • Selection and upload of coordinating stock cover image

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Twitter Profile Optimization

  • Review and optimization of ‘Bio’ information
  • Upload of coordinating stock Twitter background graphic

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Daily Updates on Facebook and Twitter

  • Updates to establish personality and persona of client’s company
  • Unique updates designed to encourage engagement

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Daily Content Sharing on Facebook and Twitter

  • Promotion of company website and blog posts
  • Posting of industry-related 3rd Party content sharing to establish expertise

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Comment Responding on Facebook and Twitter

  • Timely responses to all comments directed toward client
  • Timely responses to re-tweets and #ff type mentions on Twitter
  • Timely responses to personal messaging on Facebook page

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

24/7 Online Reputation Monitoring

  • Monitoring of all social networks continually for brand mentions
  • Employment of monitoring software to monitor the rest of the web
  • Response to or report findings as appropriate
  • Forwarding of all customer service related content and questions as appropriate

INCLUDED IN: STARTER, BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Targeted Engagement on Twitter

  • Development of targeted interaction lists on Twitter
  • Direct engagement with targeted Twitter users
  • Building of Twitter relationships through RTs and @ replies

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Targeted Network Building on Twitter

  • Following of strategically selected users
  • Cross-promotion of social media networks
  • Aggressive management of Twitter follow/unfollow ratios

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Cross Promotion of Networks

  • Posting of invitations to follow, like, circle, etc. client’s other network profiles

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Add Social Media Icons to Website and Blog

  • Selection of social media icons that compliment client’s brand
  • Installation of icons on website/blog and link to social media profiles

Note: This service assumes a simple installation without extensive coding or code manipulation.

INCLUDED IN: BASIC, PROFESSIONAL, BUSINESS, ENTERPRISE

Monitor Twitter for Key Buying Phrases

  • Employment of monitoring software to mine key buying phrases from Twitter users

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Respond to Key Buying Phrases with Offers

  • Replying to relevant users posting key buying phrases with appropriate client offer
  • Ongoing conversation development with responsive users

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Twitter Visibility Boost

  • Uploading of unlimited number of general tweets*
  • Uploading of unlimited links to client’s blog and website*
  • Uploading of unlimited tweets for discounts and promotions*
  • rovided by client in pre-formatted form

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Facebook Page Visibility Campaigns

  • Liking of key Facebook pages
  • Development of key influencer lists on Facebook
  • Posting of comments on wall posts of key influencers
  • Posting of value-add posts on walls of key influencers

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Detailed Reporting

  • Creation of various relevant reports, compiled and sent monthly

INCLUDED IN: PROFESSIONAL, BUSINESS, ENTERPRISE

Expanded Networking with Google Plus

  • Creation and optimization of Google Plus Business Page (G+)
  • Daily posting to G+ page
  • Daily responses to all comments on G+ page
  • Posting of strategic G+ posts, designed to maximize SEO
  • Identifying and ‘Circling’ of key influencers on G+
  • Management of G+ Circles

INCLUDED IN: BUSINESS, ENTERPRISE

LinkedIn Group Networking

  • Optimization of LinkedIn personal profile
  • Finding and joining of strategic LinkedIn Groups
  • Posting of engagement-style content to ensure daily visibility in LinkedIn Groups
  • Response to all comments to client’s posts on LinkedIn Groups

INCLUDED IN: BUSINESS, ENTERPRISE

Facebook Ad Campaign Management

  • Creation of multiple ads per campaign
  • Selection and filtering appropriate demographics
  • A/B split testing of up to 3 ads per campaign
  • Analysis of ad performance and making adjustments as necessary
  • Ongoing tracking and reporting of campaign results
  • Facebook ad credit (client matching recommended)

INCLUDED IN: BUSINESS, ENTERPRISE

Blog Content Creation

  • Submission of high quality, professionally ghost-written blog posts
  • Coverage of relevant, compelling, timely topics
  • Assurance of 100% original content by US-based professional writers

INCLUDED IN: BUSINESS, ENTERPRISE

Strategic Key Relationship Leveraging

  • Establishment and maintenance of relationships with key influencers across all networks
  • Establishment and maintenance of relationships with raving fans across all networks
  • Direct engagement with key influencers for cross-promotional opportunities
  • Direct engagement with raving fans for brand ambassador opportunities

INCLUDED IN: ENTERPRISE

Press Release Creation and Distribution

  • Creation of compelling, keyword-optimized press release
  • Setup and distribution through PRWeb (Standard plan)
  • Communication and management for PRWeb account
  • Comprehensive reporting of results and statistics

INCLUDED IN: ENTERPRISE

Online Reputation Management

  • Monitoring of all social networks continually for brand mentions
  • Employment of monitoring software to monitor web-wide blog, rating, forum, and news sites
  • Response to and/or reporting of findings as appropriate
  • Forwarding of all customer service related content and questions as appropriate

INCLUDED IN: ENTERPRISE

Comment Marketing

  • Identifying and connecting with key blogs and forums with matching target audience
  • Daily commenting on multiple blog/forum sites
  • Response to all return comments left on blog/forum posts

INCLUDED IN: ENTERPRISE

Email Marketing

  • Creation and formatting of monthly email newsletter
  • Creation of content for newsletters
  • Optimization of newsletter for click-through to website, blog, and social media profiles
  • Comprehensive management of email list

INCLUDED IN: ENTERPRISE