March 2016

November 2015

October 2015

The Beautiful October Bundle: 33 Amazing Fonts + 19 Graphics Packs

By | October 18th, 2015|Categories: Design|

The Beautiful October Bundle: 33 Amazing Fonts + 19 Graphics Packs This month we have another awesome font deal for you from TheHungryJpeg.com. October is a beautiful [...]

Comments Off on The Beautiful October Bundle: 33 Amazing Fonts + 19 Graphics Packs

By | October 15th, 2015|Categories: Uncategorized|

Labeling and Printing Our equipment can be paired with labeling, printing and coding options for bags and product application. We offer quality inkjet printers and automatic label [...]

Comments Off on

July 2014

Are You Still Getting Significant StumbleUpon Traffic?

By | July 25th, 2014|Categories: Our Blog, Support|Tags: , , , , , , , |

StumbleUpon has been a major driver of web traffic for years, despite somehow flying almost completely under the radar in day to day media coverage and marketing discussion. There was a time when you heard about it a lot more frequently, but these days, it’s just not making the headlines like it used to.

Are you getting significant web traffic from StumbleUpon these days? Let us know in the comments.

The fact is that StumbleUpon is still one of the top drivers of social media traffic referrals, and while it’s numbers have been down quarter-over-quarter, it’s one of the few social platforms to be driving a greater number of referrals than it was during the same period last year.

This week, Shareaholic released its Q2 Social Media Traffic Report. Out of the eight top social networks (Facebook, Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+, and LinkedIn), only Facebook saw an increase as a source of social media traffic referrals, up 10.09%.

Even number two Pinterest, which saw huge growth the previous quarter, started down the opposite path decreasing 19.38%. Out of these eight networks, only LinkedIn saw a bigger decrease than StumbleUpon quarter-to-quarter. StumbleUpon fell 39.12%.

Yet year-over-year, StumbleUpon is one of only three of these networks with an increase (top dogs Facebook and Pinterest being the other two). Over the past year, StumbleUpon referrals have seen a positive 13.33% change.

“In the last 13 months StumbleUpon’s share of traffic peaked just shy of 1% in March 2014,” writes Shareaholic’s Danny Wong. “Growing slightly year-over-year, last month, it drove a modest 0.60% of overall traffic to sites, up 13.33% (0.07 percentage points) from 0.53% in June 2013.”

“Content discovery continues to be a huge and growing space,” he says. “Though because of limited opportunity for users to ‘engage’ with the platform, marketers and publishers will have to cross their fingers hoping their stories will be recommended, over and over again, to StumbleUpon’s plethora of content-hungry users.”

But that has always been the challenge with StumbleUpon, and it is that “plethora of content-hungry users” that keeps it a viable source of traffic. While StumbleUpon has plenty of competition in the content discovery space, there is still no other service that does it quite like StumbleUpon does – random, but almost always interesting content served by the user’s topic of interest. After all these years, the concept still works and has gone largely unchallenged. That’s what keeps it in the charts. It’s even above reddit, YouTube, Google+, and LinkedIn on referrals.

Over the past year, StumbleUpon itself has been more focused on its advertising business and 5by app than any direct features or marketing of StumbleUpon itself.

Last fall, the company shared its revenue numbers for the first time as it became profitable, and shortly after, made its first acquisition – 5by – a video discovery app that is actually very StumbleUpon-y in nature. It serves users random popular videos based on category, though more recently it has added channels and Chromecast support making it a solid entertainment option for the living room.

Earlier this year, the company expanded its native advertising sales team, and then launched a new campaign creation interface for advertisers.

The company really hasn’t done much in the way of giving organic content more ways to reach users in quite some time. That’s actually a reason why it’s all the more remarkable that it has seen that 13% referral increase over the past year, even if it’s down from last quarter.

Unfortunately, while it still drives considerable traffic, StumbleUpon is not the best in terms of engagement after the click. In fact, of those same eight social networks, it came in dead last in that category in a report Shareaholic released back at the end of March. That has, however, always been a criticism of StumbleUpon traffic.

Do you consider StumbleUpon to be a viable source of traffic? Is that traffic valuable? Share your thoughts in the comments.

Comments Off on Are You Still Getting Significant StumbleUpon Traffic?

Terrible Prognosticator Posts ‘Y’all Will Never Catch Me’ on Police Facebook Page

By | July 25th, 2014|Categories: Our Blog|Tags: , , , , , , , |

In Anne Arundel County Florida Maryland, police are celebrating the arrest of a man who overestimated his skills of evasion.

Like many police units across the country, the Anne Arundel County Police have turned to social media to help raise awareness about current cases, wanted fugitives, and other police business. The department runs a #WantedWednesday campaign, where they post photos of wanted suspects in hopes that the community can help them locate their man or woman. They call the Facebook detectives their #SocialMediaSleuths. For the sake of this story, we forgive them.

The police didn’t really need their social media sleuths to nab Roger Ray Ireland, who decided to do his own sleuthing, kind of. Ireland made the interesting choice to start taunting police on his own wanted post.

“LMAO fuck all u cowards telling [redacted] can’t catch me with these [redacted] help cause I tha [redacted]. I got on my side Yall will never catch me…” said Ireland.

He continued:

“Yo all yall people tagging my hole family bout my bi stay the fuck out my shit get yall shit 2gether b4 u find room 2 speak bout mine…”

It’s a great time to be alive, folks.

Here’s what went down the next day, according to the police:

On July 23, 2014, the Anne Arundel County Police Department profiled Roger Ray Ireland during its “#WantedWednesday” feature. Social Media Sleuths (#SocialMediaSlueths) as the police department calls their online social media family, immediately begin sharing Ireland’s picture. Roger Ireland himself then commented on the Facebook thread saying “Y’all will never catch me…” referencing his attempts to continue to elude the police.

On July 24, 2014, detectives from the Intelligence Unit followed up on some tips received as to the whereabouts of Ireland.

Detectives were able to locate Ireland in South Baltimore near the Anne Arundel County line at approximately 1:00 p.m. They executed a traffic stop on the vehicle that he was in and he was taken into custody without incident. Ireland was taken to the Northern District and served with an outstanding warrant for violation of probation.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Post by Anne Arundel County Police Department.

Y’all, this kind of thing never goes well.

Look.

Here too.

Also, this.

Honestly, it happens all the time.

Image via Anne Arundel County Police Department, Facebook

Comments Off on Terrible Prognosticator Posts ‘Y’all Will Never Catch Me’ on Police Facebook Page

Foursquare Check-ins Are Dead, Users Now Prompted In-App to Download Swarm

By | July 24th, 2014|Categories: Uncategorized|Tags: , |

As promised, it’s happened. Foursquare has eliminated the check-in functionality on their main app, ahead of a big redesign and refoucusing effort.

If you try to check in using Foursquare, you’ll be prompted to download Swarm.

As you might expect, Foursquare is fielding some concerns from users who are a bit perturbed that they now have to use two apps to do what one app used to do.

Yep. From the beginning, Foursquare’s explanation has been that users usually only do one thing when they open up the app – either check in or use the discover feature to locally explore. Not both. Just one. So why not unbundle?

We spend a lot of time talking to people about Foursquare, and we constantly hear they use Foursquare for two things – to keep up and meet up with their friends, and to discover great places. Every month, tens of millions of people open up the app to do each.

But, as it turns out, each time you open the app, you almost always do just one of those things. At home, you may be searching for a place for dinner. After dinner, you are probably looking to see what friends nearby are up to. That’s why today, we’re announcing that we’re unbundling these two experiences into two separate apps – Foursquare, and a new app called Swarm.

Buy that or not, the shift has occurred. And unless Foursquare pulls a Netflix and Qwiksters Swarm, this is how you’re going to have to check in from here on out – with Swarm.

Comments Off on Foursquare Check-ins Are Dead, Users Now Prompted In-App to Download Swarm

Check-in Out: Foursquare Officially Kills Check-ins

By | July 23rd, 2014|Categories: Our Blog|Tags: , , , , , , , |

Just a few hours after touting Swarm’s success in becoming users’ go-to place for check-ins, Foursquare has announced that starting tomorrow, all check-ins will be moving to that app. For the first time since its launch in 2009, you won’t be able to check in using Foursquare.

Back in May, Foursquare decided that to survive and flourish, they were going to have to split apart. The company announced the launch of a new app called Swarm, one that would be tailored to handle the checking in aspect of the service – while transitioning the main Foursquare app into one entirely focused on local search.

But up until now (tomorrow), check-ins have still worked on Foursquare, and any check-in made on Swarm automatically shows up on the main Foursquare app. Foursquare has always made it clear that Swarm would be the place for check-ins, and now they’re making good on that promise – like it or not.

“Starting tomorrow, we’re moving all check-ins to our new app, Swarm. Don’t worry; all your past check-ins, all your friends, all your photos, they’re all automatically in Swarm. For everyone still using Foursquare to check in, you’ll need to download Swarm to keep checking in,” says the company.

If you look above, the left-hand view is a Foursquare venue page for someone who doesn’t use Swarm. As you can see, there’s no check-in button. On the right, however, there’s a Swarm-powered check-in button. If you have downloaded and signed up for Swarm, that’s the venue page you’ll see on the Foursquare app. So yes, you can technically check-in from the main Foursquare app, but not on it.

As for the new Foursquare we’ve been promised – well, it’s coming soon. Foursquare says a couple of weeks, to be not-that-precise. What we do get today is a brand new logo. At least is doesn’t look like balls.

Foursquare echoes the same kind of constantly-touted benefits of personalized recommendations (It doesn’t get you, and, as a result, everyone gets the same one-size-fits-all results. Why should two very different people get the same recommendations when they visit Paris?). Few people would argue that notion. The question is – can Foursquare deliver on bettering local search?

“This is the beginning of the ‘personalized local search’ future we’ve been talking about since we started Foursquare. It’s been built with the help of our amazing 50,000,000-strong community, with all your tips, check-ins, photos, and the smarts we layered on top of that. Those of you have been with us since the beginning, your check-ins and history will continue to help shape your recommendations. For those of you giving us a try for the first time – you still get all the benefits of a better way to explore any neighborhood, no check-ins required,” says Foursquare.

More like no check-ins allowed. If you’re on the fence about Swarm, I will tell you that there is a pretty killer unicorn rainbow sticker over there.

Images via Foursquare Blog

Comments Off on Check-in Out: Foursquare Officially Kills Check-ins

Reddit Launches Reddit Live Feature

By | July 23rd, 2014|Categories: Our Blog|Tags: , , , , |

Reddit announced a new type of post called Liveupdate about five months ago. It made the feature available to admins, who could add reporters to them.

Now, reddit announced that it’s making the feature available to everyone under the name “reddit live”. The company explains in a blog post:

reddit live is a new feature of reddit for real-time updates. A reddit live thread’s multiple contributors can post updates, and anyone watching gets sent those updates immediately without having to refresh. Unlike with self-post or comment based live threads, there’s no limit to how many updates can be posted during the course of an event. These live threads exist outside of subreddits and are designed to be submitted, like any other link, to whichever (multiple) subreddits are relevant to the thread. Pictures, video, and more can be embedded in the updates by simply pasting a link.

This feature has been in semi-open beta for a few months now. We posted about the beta testing of the feature back in February after a couple of threads got popular: A live thread about the conflict in Ukraine that has been updated continuously for nearly five months now, and the breakout hit Twitch Plays Pokemon, which followed an incredible event. Most recently, we ran a live thread of the NBA Summer League.

Anyone can set up their own live thread from reddit.com/live. There’s also a subreddit at /r/live, where you can submit threads.

It’s pretty easy to set up a thread, and you can change the title/description after it’s been set up. You can also delete your updates, and close the thread at any time.

Image via reddit

Comments Off on Reddit Launches Reddit Live Feature

William Shatner: Facebook’s Mentions App ‘Ill Conceived’

By | July 23rd, 2014|Categories: Our Blog|Tags: , , , , , , , , |

Last week, Facebook announced the launch of its latest app Mentions. It’s an app aimed at letting “public figures” (or celebrities) manage their Facebook presence, talk with fans, and talk with each other from their mobile devices.

Celebrity William Shatner is not impressed. He even went so far as to write a review of the app on Tumblr. He says he discovered the new app from a banner ad at the top of his Facebook account. He also uses the Facebook app and the Pages app (which anyone can use to manage their Facebook Pages).

“When you install the Mentions App you cannot proceed further until you follow another one of their other ‘celebrity’ accounts,” he writes. “The first person on the list I was given was George Takei (rolling my eyes.) I ended up choosing Robert Downey Jr. to follow and then I hid his posts (sorry Robert!) I think that is a big flaw in the set up. If this app is for celebrities then WHY force them to follow another celebrity in order to set up this app? I think that is a flaw; I’m already following those who I want to follow – why insist I follow that short list of others?”

He proceeds to pick through the feed, mentions/activity, posting, notifications, etc.

Shatner’s conclusion is as follows: “I’m not quite sure why Facebook released this app for “celebrities”. It seems to be ill conceived. I will probably use it to post to my Facebook when I’m on my phone but it doesn’t allow for mail or groups. I will continue to use my regular Facebook App as well as the Pages app.”

At least he’s going to use it.

Mentions is the latest app from Facebook Creative Labs, which is also responsible for the strange Slinshot app launched last month.

Image via Tumblr

Comments Off on William Shatner: Facebook’s Mentions App ‘Ill Conceived’

Tips and Tricks to Make A Video Go Viral

By | July 23rd, 2014|Categories: Our Blog|Tags: |

Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick.

There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral.

Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online.

Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like wildfire, but as the Guardian explores in its seven golden rules of viral videos, simple tricks such as building an emotional roller-coaster, or kicking off with a bang, are essential ingredients in most viral videos.

But besides the actual content of your video, marketing is probably the most important ingredient to make a video go viral. Here are some basic tips to make a video go viral:

Make it share-able

Regardless of the content of the video, what matters most is how it travels.

This is the single most important tip in virality. The internet matters because word travels fast. Sites like Buzzfeed and Upworthy have become one of the most valuable websites because of how share-able the content is.

Virality is built through shares, and if your viewers have to struggle to spread the word, you are seriously hampering your video’s viral chances. Make it as easy as possible for them to spread your video across the web by inserting social media sharing links in intuitive spots under the video and encouraging shares immediately after the video finishes. Often, a viewer will click away within seconds, but a quick encouragement to share could make the difference between virality and internet nothingness.

Look at the prominent sharing options around Upworthy’s videos.

Make it like-able

In order for people to want to share your video, it must be something people want to share. In other words, make it like-able! We don’t just mean making it easy to like on Facebook (if you are following our first tip, you should already be doing this!). We mean making a video people enjoy and want to show to their friends.

What is like-able? An eye-catching video about a topic your viewers and their social networks care about. Not a boring, dragged out video on an irrelevant topic. This means you need to target and identify what your specific audience is going to want to share.

Do you want it to go viral with teenagers interested in pop culture? Make a video with their favorite singer to catch their eye. Are you trying to get your video to spread like wildfire with home decorators? Justin Beiber isn’t going to do much here – use high-value graphics of beautiful homes to get them interested.

Remember, to go viral your video needs to appeal to the people you want it to go viral with… and it needs to do it fast.

The “People Are Awesome” videos are nothing but a big compilation of other videos, but it’s simple irresistible.

Shorter is sweeter

If you want your video to go viral on the web, you need to make it internet appropriate, which means paying attention to timing and attention spans.

If your viewers have four or five other tabs open and they are checking their email in between watching, what are you going to do to grab and sustain their attention?

Within the first five seconds you need to put something awesome in your video that will make your viewers not want to click away. After that, keep up the momentum with a clear, concise message. Don’t drag your video on unnecessarily – given the same content and message, today’s internet viewers tend to favor brief videos over videos that linger on for more than a few minutes.

Cut the fluff and only include what is most important to keep in your video.

Reel your viewers in with a story

People are attracted to stories. We like to follow plot arcs – whether in comics, the news, or a documentary. We want to know who the main characters are, what’s at stake, and what the resolution is.

Videos are powerful mediums of communication because they are flexible, but no matter what, telling a story helps your viewers gain understanding and a sense of conclusion by the end of your video. Furthermore, videos and animated slides have a unique ability to tell stories because you can add music and text to help viewers understand your message.

Stories can be used in many different types of videos. Even if it’s only a short clip – a video asking viewers to help sick dogs in your hometown – framing it as a story helps make it digestible. Don’t just spit out facts and reasons why they should help – show sick Fido getting better as a result of caring donations from community members. Or, if you are an HR rep and want to encourage your company to join in on more social activities, spread a video around through email that shows people having fun on the most recent weekend trip with a call to action asking them to join, and telling them about the next event.

Clearly, videos have the power to communicate – it’s just about finding the right balance and communicating the message in an appropriate form.

This video from Google India is the perfect example of storytelling, and the proof that it works is in the more than 12 million views.

Last but not least… make it easy to be publicized

If we didn’t drill it in enough, make your video easy for viewers who like it to share with others. This is hands down the most powerful way to increase virality: and it’s easy! After you have made a concise, compelling video with a great story, share it with people who would care about what you have to say. Encourage them to share it with others (and make it easy for them), and you have started the ripples of virality!

The post Tips and Tricks to Make A Video Go Viral appeared first on socialmouths.

Comments Off on Tips and Tricks to Make A Video Go Viral

Foursquare: Swarm Is Handling the Majority of Check-ins

By | July 23rd, 2014|Categories: Our Blog|Tags: , , , , , |

Back in May, local recommendation and check-in app Foursquare decided that to survive and flourish, they were going to have to split apart. The company announced the launch of a new app called Swarm, one that would be tailored to handle the checking in aspect of the service – while transitioning the main Foursquare app into one entirely focused on local search.

Check-ins still work on Foursquare, and any check-in made on Swarm automatically shows up on the main Foursquare app and influences recommendations as well. But Foursquare made it clear that folks who love the check-in aspect of the app should migrate to Swarm. They locked down mayorships on the Foursquare app and said that the check-in would eventually become a background fixture on the main app.

Well, according to Foursquare, people have made the jump – mostly. The company says that as of today, around 75 percent of people who check in do so on Swarm, not the main Foursquare app.

An impressive number, considering Foursquare has yet to make the huge update to its main app that will shift its focus to local search.

We can expect that to happen later this summer.

“We believe local search is fundamentally broken. Too many people are using antiquated tools to find places to go and getting the same one-size-fits-all results regardless of their interests or places they’ve been before. We’re reimagining Foursquare to provide people with the a whole new local discovery experience. We can’t wait to get it in your hands later this summer!” said Foursquare of the new main app soon after the release of Swarm.

As for Swarm, Foursquare says they are working on fixing some things – including the fact that it’s slow (it really is).

Also, you can expect more updates in the near future, with new stickers, better access to tips after check-ins, and additional mayorship levels – for instance mayorships for category types (you go to the most bars, hooray!).

As for the big update to the main Foursquare app, there’s still no word on a more specific timeline than “later this summer.”

Image via App Store, Twitter

Comments Off on Foursquare: Swarm Is Handling the Majority of Check-ins

Facebook Launches Long Overdue Save Feature

By | July 21st, 2014|Categories: Our Blog|Tags: , , , , |

Facebook just announced the launch of a “save” feature, which lets you save things you find to check out later. You can save links, places, movies, movies, TV shows, and music you find on Facebook.

Introducing Save on Facebook from Facebook on Vimeo.

This is a feature that that Facebook should have had years ago, but better late than never.

Only the user can see the things they’ve saved. Saved items are stored in the “More” tab on mobile or in the “Saved” link on the left-hand side of the website. Facebook will also show you reminders of your saved items in the News Feed.

The saved list is organized by category. You can swipe right on items to share them with friends from mobile devices.

The feature is rolling out to everyone on iOS, Android and the web over the course of the next several days.

A new report out from Shareaholic finds that Facebook continues to send an increasing amount of referral traffic to websites. The save feature should only serve to increase referrals even more, as time will no longer be a factor when it comes to links that people want to read.

Facebook has made it clear that it wants to be a go-to place for people to consumer news content. A save feature is a critical part of most news reading services (favorites work for Twitter), so the social network just got a lot better for that purpose, in my opinion.

Apparently the feature will also be used for ad targeting.

Images via Facebook

Comments Off on Facebook Launches Long Overdue Save Feature